Cosplay designer with 3M followers on building a brand
Yaya Han grew up in China fascinated by manga and anime — Japanese graphic comics and animation featuring characters with superpowers.
When her family moved to Germany, Yaya lost her connection to that world of fantasy.
Yaya had a talent for design and sewing and soon made a name for herself in the budding community with cosplay contest wins and awards.
Yaya quit her job as a software analyst to focus on cosplay full time. Together with Brian, she realized that it was more lucrative to make ready-to-wear cosplay accessories to sell instead of full customized costumes.
Legendary cosplayer Yaya Han offers hundreds of image galleries, unique cosplay and halloween products, and a new book about cosplay culture.
Yaya is a successful cosplay designer, model, author, TV personality and influencer, with 3 million followers across her website, blog and social media platforms.
Her portfolio now includes 400 costumes, and she has business partnerships with McCall’s and JOANN Fabric and Craft Stores.
Yaya achieved popularity on social media (her Facebook alone has nearly 2 million followers), Yaya’s website is at the heart of her brand.