Cosplay Designer with 3m followers on building a brand

Cosplay designer with 3M followers on building a brand Arrow

[{"selector":"#anim-b3e75650-e7ae-4bd1-ae5b-b43a437569a8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0302869668521453e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-84ba085f-0a0f-4944-9cc0-227c73007d46","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2584d4a2-76b4-4b55-ac00-ae1671b8f159","keyframes":{"transform":["translate3d(-159.375%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Yaya Han grew up in China fascinated by manga and anime — Japanese graphic comics and animation featuring characters with superpowers. Arrow

[{"selector":"#anim-5910833b-942b-4b13-bbf3-079962a5fb4c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0302869668521453e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c4c76a03-c1b5-4a7b-9895-d6d9eeca5f5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-893a8daf-e288-4e26-99dd-1bb2c6c77731","keyframes":{"transform":["translate3d(-171.01448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] When her family moved to Germany, Yaya lost her connection to that world of fantasy. Arrow

[{"selector":"#anim-481f3d41-aa8b-4132-8924-296db9762604 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0302869668521453e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2f89a714-2734-4dec-9715-3deab550ead9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f766d4ab-259c-4f08-ae83-9916eb8feb80","keyframes":{"transform":["translate3d(-167.60566%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Yaya had a talent for design and sewing and soon made a name for herself in the budding community with cosplay contest wins and awards. Arrow

[{"selector":"#anim-5e122820-6f54-45c0-ba2b-55432bf7c31d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0302869668521453e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bace67ee-7f33-42ed-b1fc-430033562fa7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2178d0b0-b193-41f5-baf3-dfa6158345ef","keyframes":{"transform":["translate3d(-161.84213%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Yaya quit her job as a software analyst to focus on cosplay full time. Together with Brian, she realized that it was more lucrative to make ready-to-wear cosplay accessories to sell instead of full customized costumes. Arrow

[{"selector":"#anim-47b932f6-355c-491f-ab38-aae5cae94dfd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0302869668521453e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-de3f3824-f276-44c1-8b35-242892bac02e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc094fce-ccc6-4af1-8752-a1d1fe034580","keyframes":{"transform":["translate3d(-164.47367%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Legendary cosplayer Yaya Han offers hundreds of image galleries, unique cosplay and halloween products, and a new book about cosplay culture. Arrow

[{"selector":"#anim-426aaa10-6698-4048-8dcf-25460e35c5be [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0302869668521453e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2e3eb802-62c7-468c-9a7f-e8077db63a55","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca84477b-3b4e-492a-ab30-9232fa40e9af","keyframes":{"transform":["translate3d(-171.01448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Yaya is a successful cosplay designer, model, author, TV personality and influencer, with 3 million followers across her website, blog and social media platforms. Arrow

[{"selector":"#anim-bf19b1db-a620-4de2-9644-a9d777d29e1e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0302869668521453e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b52d9690-16b0-40bf-a320-32c167fbd630","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af4b85ea-58fe-481d-b5b7-e30b029ba6b7","keyframes":{"transform":["translate3d(-166.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Her portfolio now includes 400 costumes, and she has business partnerships with McCall’s and JOANN Fabric and Craft Stores. Arrow

[{"selector":"#anim-5740e73d-c818-49ea-9459-27859c75ad22 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0302869668521453e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8124ab29-24ec-440b-8891-24dfce6b9761","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9dedd2b6-2a69-4c78-913c-3d0986107c23","keyframes":{"transform":["translate3d(-159.75609%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Yaya achieved popularity on social media (her Facebook alone has nearly 2 million followers), Yaya’s website is at the heart of her brand. Arrow

Social Media Links

[{"selector":"#anim-ea9c1785-a8a4-4a9f-8173-dd017f377035","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96c5aa74-8fd3-4d2f-8fc0-2efc57b9e7ab","keyframes":{"transform":["translate3d(69.82893%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Instagram Twitter Facebook